About Us
Who are we, what we value etc.
About Brand Automation AI
What we do
Brand Automation AI helps organisations identify what to automate, choose the right tools, and adopt them responsibly. We map your workflows, design a pragmatic tool strategy, and guide change so your teams gain time, reduce errors, and deliver more value.
Why we exist
Too many AI projects stall because they start with tools, not clarity. We begin with how work actually gets done — then build a focused plan that aligns people, process, and technology.
How we’re different
Process first, tools second: we prioritise high-ROI opportunities before recommending any stack.
Tool-agnostic advice: integrations that fit your ecosystem and budget — not vendor hype.
Responsible by design: governance, human-in-the-loop, and measurable success criteria baked in.
Core focus areas
Workflow Analysis — map processes, measure friction, and find quick wins.
Tool Selection & Strategy — right-size your stack with clear integration plans.
Adoption Guidance — pilots, playbooks, training, and governance that stick.
Who we help
Growth-minded organisations, consultancies, and professional services teams that need to scale output, improve quality, and free people from repetitive work.
Outcomes you can expect
Faster cycle times and lower error rates
Clear, measurable ROI from targeted automations
Confident teams using AI with oversight and accountability
A Note from the Founder
I’m David Durham, Founder and Principal Consultant at Brand Automation AI.
Before specialising in AI strategy and automation, I spent over a decade as a corporate IT Business Analyst, helping organisations map complex systems, streamline processes, and deliver large-scale IT projects.
That experience taught me a simple truth: technology only works when it solves the right problem.
Today, I bring that same analytical discipline to automation — translating business logic into intelligent, human-centred systems that save time, reduce risk, and scale sustainably.
My goal is to help organisations bridge the gap between AI potential and practical implementation — turning automation from an abstract promise into a measurable, everyday advantage.
Join me on LinkedIn.
Our Principles
Practical, responsible, and focused on lasting value.
At Brand Automation AI, our principles guide every project we take on.
They keep us focused on what matters most: clarity, trust, and impact.
1. Clarity Before Code
We don’t start with technology — we start with understanding.
Every automation begins with mapping how work really happens, so your investment targets what moves the needle.
2. Simplicity Over Scale
We design lean, maintainable systems that deliver fast ROI.
You don’t need complex architecture to see big results — just well-defined workflows and smart integration.
3. Human Insight in Every Loop
Automation should empower people, not replace them.
We build human-in-the-loop systems where your team’s judgement and creativity remain central.
4. Transparency Builds Trust
We make data, models, and processes understandable.
You’ll always know how decisions are made, what data is used, and where accountability sits.
5. Governance Is Growth
Responsible automation isn’t red tape — it’s resilience.
We embed governance frameworks so your systems scale safely and sustainably.
6. Partnership, Not Prescription
We collaborate closely with your teams, building capability along the way.
Our goal is independence — giving you the tools, knowledge, and confidence to keep improving long after the project ends.
How We Work
A structured approach to intelligent automation.
We follow a simple, three-stage framework designed to turn complexity into clarity — and insight into measurable outcomes.
1. Analyse — Map What’s Really Happening
We begin with Workflow Analysis: mapping your current systems, bottlenecks, and hidden inefficiencies.
Our focus is to uncover where automation can create the greatest value — not just where it’s possible.
Output: Workflow maps, impact scoring, and a prioritised list of high-ROI automation opportunities.
2. Design — Choose Tools That Fit, Not Fad
Next comes Tool Selection & Strategy: identifying the best-fit solutions for your workflows, integrations, and team capabilities.
We design a lean, tool-agnostic stack that aligns with your goals, compliance requirements, and budget.
Output: Clear recommendations, integration diagrams, and a phased implementation roadmap.
3. Adopt — Implement Responsibly, Scale Confidently
Finally, we guide Adoption and Change: supporting pilots, training, and governance so automations go live — and stay live.
We help your teams work confidently with AI while maintaining human oversight and process integrity.
Output: Pilot playbooks, enablement materials, and measurable performance improvements.
Our Guiding Principle
AI should make work more human — not less.
That’s why we focus on transparency, control, and outcomes your team can trust.
Company Details
Brand Strategy AI Ltd.,
128 City Road,
London,
EC1V 2NX.
Company No. 16746028
Website: www.brandstrategyai.co.uk